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MichBio U: The Art and Science of Scientific Storytelling: Perspectives from a Medical Communication
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When: Wednesday, September 16, 2020
12:00 pm - 1:00 pm EST
Where: GoToWebinar
United States
Contact: Elizabeth Foster

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  The Art and Science of Scientific Storytelling: Perspectives from a Medical Communications Expert


Data are much more than numbers – they’re indicators of actual human experience, and interwoven into every number and every outcome, is a patient’s story waiting to be told. Scientific storytelling enables us to take data and weave it into impactful messaging that empowers HCPs to act in the best interests of their patients. How? By reconciling both art and science to craft stories centered in patient experience. Through the art and science of scientific storytelling, we can transform HCP education from charts and graphs, to actual human experiences that strengthen communication, facilitate emotional connection, and ultimately build a better quality of life for patients and the physicians who treat them.





Pete Luongo, JB Ashtin

For more than 15 years, Pete has been translating basic science and extensive clinical data into successful marketing and educational messages to bridge the communication gap between patients, healthcare providers, and the pharmaceutical industry. According to Pete, “While the story of medicine can be complicated, telling it doesn’t have to be.”


DATE: Wednesday, September 16, 2020

TIME: 12:00 PM to 1:00 PM EST


COST: Members – Complimentary; Non-Members - $19



*Webinar details will be emailed to attendees after registering. Questions? Contact Elizabeth Foster (310) 384-4807 or

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