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Fundamentals of Marketing Your Business

Learn practical applications of marketing concepts, including basic marketing tools such as market analysis and research, target marketing, assessing competitors, and key marketing implementation steps. A strategic approach to marketing is demonstrated, with several examples o f effective hands-on marketing techniques. Presenter is Gordon Ferguson, Senior Business Consultant, MI-SBTDC.

http://www.misbtdc.net/events.aspx

Location: 
Walker, Fluke & Sheldon, PLC, 1971 South State Road, Ionia

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