Biotech Media Relations and Communications Techniques for 2015
Members: Free (Membership verified prior to event)
Register here (same link as in the 'Registration Information' section above)
In the last five years, new communication tools have made it both easier, and more complicated to launch and manage successful PR programs. Media relations have changed across the board. This webinar, presented by Business Wire, will provide a current analysis of today's media landscape. It will show how individuals consume news, using both traditional and social media resources, is constantly evolving. Within this shifting marketplace, there are opportunities for biotech companies to stand out and reach their target audiences.
Takeaways will include best practices used by today’s leading biotech companies and how to integrate new technology with traditional communications techniques. Details will also be provided to those companies that may be in need press release services and the best methods for content to be found in search engines, shared via social media, and of use for journalists.
Business Wire, a MichBio Preferred Provider, remains on the cutting edge of these changes, helping their clients increase the visibility of their organization and their news. If you want to learn more about how to target the media and reach bio-focused investors, please join us on January 30.
MichBio U is generously supported by Bank of America Merrill Lynch.
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